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After reading the best practices information below, you will see why teaming with Transmedia will be very beneficial for your company. Part of our service to you is to provide you with a marketing strategy that follows the rules and guidelines as stated, so you don�t have to worry if your marketing strategy is sound.
One of the things that makes text message marketing so effective is due to its strict rules and regulations that help prevent people from spamming through this very personal method of communication. With the help of the Mobile Marketing Association, we can offer this service to you on the basis that you will also follow the rules and guidelines set in place by this nationally known organization. It will keep your customers happy, and allow everyone to have a successful SMS campaign.
The Mobile Marketing Association is an action-oriented association designed to clear obstacles to market development, to establish guidelines and best practices for sustainable growth, and to evangelize the mobile channel for use by brands and third party content providers.
MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.
According to the MMA Global Code of Conduct providers of mobile marketing, as well as users, must follow these guidelines and regulations:
You must provide your opt-in contacts with an easy to understand description of what they are opting-in to, so that they can make an informed decision before doing so.
You must allow your opt-in contacts to opt-in via a text (SMS) message, or sign-up on your website through a html sign-up option. MMA may recognize other methods, but these are the safest, most permission-based ways to do so. You cannot add a contact to your opt-in list without using an approved MMA method (again, we recommend the two methods we mentioned).
Users can also opt-out when they wish. Opting-out must be easy for them (we use STOP as the opt-out word) and they should be given instruction on how to do so. The first opt-in message they receive contains this information.
You must send out messages that are relevant to the marketing campaign that you advertise. You must also not send too many messages at a time; we recommend no more than one message per week (maximum – excluding emergency text alerts and appointment reminders). They must also provide value to the user. There are multiple ways to do this, including: product and service enhancements, reminders, sweepstakes, contests, requested information, entertainment, or discounts.
You must not share your username, password, login portal information, or any sensitive data regarding your opt-in contacts with another party. Rest assured that the platform used by Transmedia is secure and will protect your opt-in contact data as long as you do not share this information.
You must take steps to insure that the code of conduct is met according to standards set by the MMA. Transmedia will regrettably shut down any account that abuses the codes set by the MMA.
Click Here to learn more about text message marketing, offered by BoomText!
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